At present, the sporting goods company’s marketing mix includes a wide variety of product categories and brands. This evolution also comes with new technologies to improve the product mix and other 4P variables, as indicated in Nike Inc.’s generic strategy and intensive growth strategies. As Nike’s marketing mix evolves, the business adds or changes its operational processes, such as the manufacturing of shoes, apparel, and equipment for various sports. For example, the sports and leisure footwear business’s research and development investments produce new products and enhanced versions of current products, resulting in corresponding improvements in the 4P variables. Nike Inc.’s marketing strategy involves growing the business through market-based changes in its product mix. This element of the marketing mix enumerates the sporting goods company’s organizational outputs, also known as the product mix, which is the set of products offered to target customers. shows that these firms exert a strong competitive force in the industry environment and imposes challenges to the company’s marketing mix and related marketing strategies. The Porter’s Five Forces analysis of Nike Inc. For example, the business operates in the same markets as Adidas, Puma, Under Armour, and ASICS. The company uses its 4Ps to compete against various firms involved in the footwear, apparel, and athletic equipment markets. strengthens its capabilities to protect its business from the strong force of competition. As a result, Nike’s marketing strategies fine-tune the 4Ps to respond to local, regional, and international market trends. Such evolution is a critical success factor that enables the business to use its marketing mix to respond to market trends, such as changes in the American market for footwear. The company’s 4Ps evolve according to the dynamics of the global sporting goods industry. However, these products are marketed to all customers around the world, for athletic and leisure activities, based on the specifics of Nike’s corporate mission and vision statements. For example, the company specializes in shoes that are designed for professional basketball athletes. In this business case, Nike has a marketing mix that involves athletic and leisure products. A company’s marketing mix refers to the strategies and tactics applied to execute the marketing plan, with focus on products, place, promotion, and price (the 4Ps). Nike Inc.’s marketing mix (4Ps) determines the profitability and growth of the athletic footwear, apparel, and equipment business. Nike Inc.’s marketing mix or 4P facilitates the company’s global growth based on high quality products, numerous places for distribution, advertising-focused promotion, and relatively high prices in the global market for athletic footwear, apparel, and sports equipment.
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